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代理品牌

品牌代理合作模式主要可以分為:進口、授權與合資。進口關鍵在於如何開拓當地零售渠道;授權則是除了零售通路外,亦要找到合適適配的生產製造工廠,具備完整供應鏈的競爭力;合資則是針對不同的強項做品牌資源的互補。

品牌聯名策略是一種複合的企業品牌策略,指兩個公司的品牌同時出現在一個產品上,這是一種伴隨著市場激烈競爭而出現的新型品牌策略,它體現了公司間的相互合作。一種產品同時使用企業合作的品牌是現代市場競爭以及品牌互相擴張的交互結果,也是現在品牌策略中不可或缺的一環。

Brand cooperation can basically divided into three models: import, licensing, and joint venture. Key for import is the development of local retailing channels; for licensing is not only to the right channels, but also for having a suitable partner for manufacturing; for joint venture, it's a strategic alliance to form a company by capital, strengths, technology or brand.

Co-branding strategy is a complex brand strategy, meaning two companies' brand appeared on one product, this new brand strategy is a result of highly competitive market, which reflects the mutual cooperation between two companies. one product using multi- brands business cooperation is the result of modern market competition, corporate brand is the result of mutual expansion.